It's 2023, time to refocus. Currently there are no future Event Caricature gigs on the books (although I'm sure there will be soon), so it's a good time to refocus on the Michael Hopkins Pen & Ink Original Caricatures and Prints. The main goal of this refocus is to find a way to increase the awareness of my art to people who have never seen it and to increase sales.
Desire is having a personally meaningful goal. "If selling success hasn't already come your way, your strong desire assures that it soon will. Strong desire, the most important element in sales, will provide the incentive to make the changes even when it is difficult or uncomfortable."
Commitment is having a plan to achieve that goal. "Commitment is a measure of whether you will do whatever it takes to achieve success in sales.
From
I get that and I have to be honest and say that maybe my own desire and commitment has been lacking as of late. This is probably due to my comfortability. As I've stated before, my side gig at The Daily Planet is not difficult and requires little effort (except for the ability to turn off your cerebral matter, as to avoid the spontaneous combustion of the logical side of your brain). So again, I need to become less comfortable to become more comfortable. The desire and commitment is there, I just have to dig under the giant pile of unnecessary distractions my life has become
I also reviewed my pricing strategy last year. This was due to the fact that I had received several "unsolicited opinions" concerning my pricing (i.e., OMG!!! Your prices are so high!!). So last year I tested the market with several different pricing strategies (including, discounts and promotions) to test the theories of those, set aghast by my prices. My logic? If I offered discounts/promotions of 25% to 50% and in turn if these discounts boosted sales, at that point I would have to agree with the Dementors and lower my prices. Begrudgingly, discounts were applied and sales did not increase (neaner, neaner, neaner!)
How do I set my prices? My prices are based on what I feel is the true value of my art. This value is based on the quality of the drawing and the soul that I put into each piece of art (i.e., a part of me is in every drawing that I have ever created and that part of my soul, that it took to create that drawing, is included in the drawing).
Of course, in the future, the price will also be based on, Supply and Demand (the amount of a commodity, product, or service available and the desire of buyers for it). By increasing awareness, I should increase demand (which will in turn, increase the value of my art). So the prices I currently have set for my art will also increase as demand increases. This is why my focus for 2023 will be increased awareness of my art to increase sales, increase value for customers and increase value for myself. Once I start selling more art, I will have more time to draw and less time for other mind numbing activities and (abracadabra!) create more art.
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